SAMPS Webinar: AI in Life Sciences
You're Already in the Lobby. The Real Work Happens Further In.
Most life science commercial teams have access to AI. Far fewer have changed how they work because of it. In June, Ann Brine our Head of Marketing Services, was asked about how Promega UK uses AI and discussed with other members of SAMPS their use beyond basic prompts.
For those who aren’t aware of SAMPS, or Sales and Marketing Professionals in Science, they are an organisation founded in 2012 that connects and empowers sales and marketing professionals in the life sciences and applied research sectors. Members include professionals working at various life science and applied research tool and service providers, as well as companies like CROs and CDMOs. SAMPS aims to foster professional growth through networking, education, and collaboration within the industry.
This panel included four industry marketing professionals:
Ann Brine, Head of Marketing Services at Promega UK.
Matt Wilkinson, founder of Strivenn, Ltd. and the synthetic customer evangelist.
Nick Clare, co-founder of Succession, who spent 17 years at the lab bench before building one of life sciences' more interesting AI-native sales businesses.
Sarah Neely, VP of Strategy at Fizz and founder of SignalSwell, a consultancy built at the exact point where human word-of-mouth meets AI discoverability.
The recording below follows an hour discussion about what is actually happening inside life sciences commercial teams right now, where AI is making a genuine difference, and what it takes to get there.
If you have questions for the panel that didn't get answered, send them to info@samps.org and we will make sure they reach the right person.